Chief Marketing Officer

Anthony Volpe

San Francisco Bay Area, California, USA

Senior-level global marketing leader delivering profitable growth in eCommerce, online marketplaces, CPG, & tech through offline, PR, & digital marketing

View my Resume

I'm a senior marketing leader delivering profitable growth in B2C & B2B eCommerce, marketplaces, physical goods, & subscription-based firms.

• Proven success in building and executing global marketing strategies, programs, and marketing infrastructure that strengthen competitive positioning, build brand and reputation, increase market share, and acquire, engage, and retain customers

• Superb communicator who builds loyal, high-performing teams across global, multicultural environments, honed by working for European, Japanese, American, Indian / Pakistani, & Chinese companies, including 6 years working / living in Japan

• Successful in scrappy, fluid start-ups & highly-matriced environments in larger firms

Experience

Chief Marketing Officer Chief ROI 1/19 – Present San Francisco, CA

Fractional CMO providing growth and lifecycle marketing, digital transformation, business development, and operations services targeting B2C and SMB audiences. Developing and managing market segmentation, product marketing, customer acquisition (partnerships, SEM, SEO, display, microsite, landing page, sweepstakes, sales enablement), engagement (events, social media), PR, marketing tech stack / platform development (CRM, marketing automation, call tracking, analytics), and new office establishment (recruitment, hiring). Clients include:
• First Bank (www.first.bank)
• Scanforce (www.scanforce.io)
• Supercuts (www.supercuts.com)
• Surprise.com (www.surprise.com)
• Hero Digital (www.herodigital.com)
• Thalamus (www.thalamusgme.com)
• Summerfuel (www.summerfuel.com)
• LS Swap Masters (www.lsswapmasters.com)
• Social Discovery Ventures (www.sdventures.com)
• Global Vision Eye Care (www.globalvisioneye.net)
• Big Time Speedway (www.bigtimespeedwaypresents.com)

Chief Marketing Officer MotorCrew Inc. 7/17 – 12/19 San Jose, CA

Built marketing, ops, & digital for auto e-services marketplace.
• Marketing Stack Implementation: Designed and set up ActiveCampaign (CRM, Marketing Automation), KickoffLabs (Landing Pages, Sweepstakes), Google (Ads, Tag Manager, Google Analytics), Facebook (Ads, Pixels), Zapier.
• Customer Acquisition: Grew net revenues by 120% by B2C marketing (car enthusiasts) & B2B marketing (mechanics, shops, experts) via managing ABM, referrals, paid search, digital display ads, social media, sweepstakes, events.

Chief Marketing Officer FitPro USA 2/17 – 7/17 San Francisco Bay Area, CA

Led development of all B2C & B2B company marketing strategy and tactics, including segmentation, brand positioning, messaging, demand generation, social media, social advertising, PR, affiliate marketing, events, retail merchandising, and packaging design. Won 13 new 7-Eleven accounts.

Chief Marketing Officer Travana Inc. 11/15 – 2/17 San Francisco, CA

Established entire marketing function & programs from zero.
• Strategy Development: Grew revenue by 125% by designing digital acquisition (SEM, SEO, online & mobile display, affiliates, metasearch), offline (TV, radio, print, OOH), and lifecycle marketing models and strategies.
• Marketing Org Development: Recruited, built, and mentored marketing team from zero to 7.
• Digital Marketing Cloud Infrastructure: Negotiated & implemented all Adobe Marketing Cloud modules, including Adobe Experience Manager, Adobe Media Optimizer, Adobe Audience Manager, Adobe Campaign, Adobe Social, Adobe Analytics, Adobe Target
• Brand Names & Logos: Managed ideation of eCommerce website and corporate brand names and logos.

Chief Marketing Officer Social Discovery Ventures 12/2012 – 11/2015 Manhattan, NY

For the major European eServices firm at www.sdventures.com and with a marketing budget of $65 million, led a team of 40 marketing staff (34 in Europe, 6 in U.S.) and 6 agencies on brand, offline, digital, mobile, affiliate, social media, CRM / lifecycle marketing, marketing ops, referrals, PR.
• Large Revenue Increase: Increased revenue from $110 million in 2012 to $170 million in 2015 (55% increase).
• Digital Marketing Shift: Increased average customer lifespan by 5.5 days, lifetime value (LTV) by 7.9%.
• Launched New Product: Named and created digital launch strategy for social travel site, TripTogether.com.
• Establishment of New Office: Opened 1st U.S. office in New York City & built marketing team from zero to 6.
• Innovative Integrated Event, PR, and Marketing: Managed 2014 and 2015 sponsorships of Gumball 3000 rally, integrating strategy and execution of event participation with PR and digital, resulting in 32% of audience participation awareness.

Director of Marketing Travelocity 7/2009 – 9/2011 San Francisco, CA

www.travelocity.com
www.igougo.com

Head of Marketing Strategy & Planning eBay 2006 – 2008 San Jose, CA

www.eBay
www.eBayMotors
www.half.com

Head of Marketing Strategy – Emerging Markets & Gamers Intel 2004 – 2006 Santa Clara, CA

www.intel.com

Head of eCommerce / Where to Buy Intel 2002 – 2004 Santa Clara, CA

www.intel.com

Senior Manager, Online Relationship Marketing & Advertising Intel 2000 – 2002 Santa Clara, CA

www.intel.com

Education

Bachelor of Science in Business Administration (B.S.) University of Southern California Los Angeles, California (USA)
Masters in Business Administration (MBA) University of Michigan Ann Arbor, Michigan (USA)

Clients

Surprise (www.surprise.com)Scanforce (www.scanforce.io)Supercuts (www.supercuts.com)Thalamus (www.thalamusgme.com)Summerfuel.com (www.summerfuel.com)LS Swap Masters (www.lsswapmasters.com)Orinda Classic Car Center (www.orindaclassiccarcenter.com)Social Discovery Ventures (www.sdventures.com)Big Time Speedway (www.bigtimespeedwaypresents.com)Global Vision Eye Care (www.globalvisioneyecare.net)

Skills

Digital - SEM, SEO, Display, AffiliateMobile & Performance MarketingProgrammatic Buying for DSPsPartnerships, Sponsorships, & EventsDMP Strategy & Lead GenerationTV, Radio, Magazine, Out-Of-HomeCRM & Marketing AutomationCreative & Media Plan DevelopmentSocial Media & ContentPR & Community RelationsSubscription-Based Models

Specialties

Integrated Marketing CampaignsPRMobile MarketingDigital MarketingOffline Marketing

Awards

Effie Advertising Award, Effie Worldwide, Inc. (www.effie.org)