Fractional CMO providing growth and lifecycle marketing, digital transformation, business development, and operations services targeting B2C and SMB audiences. Developing and managing market segmentation, product marketing, customer acquisition (partnerships, SEM, SEO, display, microsite, landing page, sweepstakes, sales enablement), engagement (events, social media), PR, marketing tech stack / platform development (CRM, marketing automation, call tracking, analytics), and new office establishment (recruitment, hiring). Clients include:
• First Bank (www.first.bank)
• Scanforce (www.scanforce.io)
• Supercuts (www.supercuts.com)
• Surprise.com (www.surprise.com)
• Hero Digital (www.herodigital.com)
• Thalamus (www.thalamusgme.com)
• Summerfuel (www.summerfuel.com)
• LS Swap Masters (www.lsswapmasters.com)
• Social Discovery Ventures (www.sdventures.com)
• Global Vision Eye Care (www.globalvisioneye.net)
• Big Time Speedway (www.bigtimespeedwaypresents.com)

Built marketing, ops, & digital for auto e-services marketplace.
• Marketing Stack Implementation: Designed and set up ActiveCampaign (CRM, Marketing Automation), KickoffLabs (Landing Pages, Sweepstakes), Google (Ads, Tag Manager, Google Analytics), Facebook (Ads, Pixels), Zapier.
• Customer Acquisition: Grew net revenues by 120% by B2C marketing (car enthusiasts) & B2B marketing (mechanics, shops, experts) via managing ABM, referrals, paid search, digital display ads, social media, sweepstakes, events.

Led development of all B2C & B2B company marketing strategy and tactics, including segmentation, brand positioning, messaging, demand generation, social media, social advertising, PR, affiliate marketing, events, retail merchandising, and packaging design. Won 13 new 7-Eleven accounts.

Established entire marketing function & programs from zero.
• Strategy Development: Grew revenue by 125% by designing digital acquisition (SEM, SEO, online & mobile display, affiliates, metasearch), offline (TV, radio, print, OOH), and lifecycle marketing models and strategies.
• Marketing Org Development: Recruited, built, and mentored marketing team from zero to 7.
• Digital Marketing Cloud Infrastructure: Negotiated & implemented all Adobe Marketing Cloud modules, including Adobe Experience Manager, Adobe Media Optimizer, Adobe Audience Manager, Adobe Campaign, Adobe Social, Adobe Analytics, Adobe Target
• Brand Names & Logos: Managed ideation of eCommerce website and corporate brand names and logos.

For the major European eServices firm at www.sdventures.com and with a marketing budget of $65 million, led a team of 40 marketing staff (34 in Europe, 6 in U.S.) and 6 agencies on brand, offline, digital, mobile, affiliate, social media, CRM / lifecycle marketing, marketing ops, referrals, PR.
• Large Revenue Increase: Increased revenue from $110 million in 2012 to $170 million in 2015 (55% increase).
• Digital Marketing Shift: Increased average customer lifespan by 5.5 days, lifetime value (LTV) by 7.9%.
• Launched New Product: Named and created digital launch strategy for social travel site, TripTogether.com.
• Establishment of New Office: Opened 1st U.S. office in New York City & built marketing team from zero to 6.
• Innovative Integrated Event, PR, and Marketing: Managed 2014 and 2015 sponsorships of Gumball 3000 rally, integrating strategy and execution of event participation with PR and digital, resulting in 32% of audience participation awareness.

www.travelocity.com
www.igougo.com

www.eBay
www.eBayMotors
www.half.com

www.intel.com

www.intel.com

www.intel.com